The Inala Smart Agro Challenge is a platform that unites young, innovative minds from diverse backgrounds to collaboratively develop solutions to the pressing challenges within Bulawayo’s urban food systems. This initiative is a component of the Urban Futures Project, which is currently being implemented in Bulawayo by a consortium comprising the Bulawayo Vendors and Traders Association, African Food Revolution, Unemployed and Vulnerable Foundation, and Green Hut, in collaboration with Hivos.The project seeks to foster inclusive, climate-resilient urban food systems, with young people at the center of its implementation.

The event, hosted at Impala Events, opened with remarks from several speakers, all of whom underscored the critical importance of innovation and highlighted the transformative role of youth as the drivers of economic growth and sustainable change. Participants were divided into groups and tasked with solving specific challenges related to urban agriculture and food systems. The format encouraged creative problem-solving under time constraints, and the young innovators rose to the occasion.

Out of five participating teams, two were selected as winners based on the strength, feasibility, and originality of their solutions. These teams were awarded monetary prizes, intended not just as recognition, but also as a means of testing their dedication to turning ideas into action. The challenge thus served as both an incubator and a springboard for youth led innovation in Bulawayo’s food systems.

The two winning teams were advised to combine their innovations into a single solution, which they successfully did by creating a mobile application called Farm Link. Farm Link is a web-based platform designed to empower urban farmers in Bulawayo through data-driven insights, enabling them to optimize crop yields, improve access to markets, and enhance climate resilience in response to the increasing environmental challenges.
The platform offers several key features, including the ability to connect with customers on a larger scale, access real-time market trends, and identify product demand and potential markets. Additionally, Farm Link serves as a hub for capacity building and knowledge sharing, offering courses on various modern farming techniques to help farmers improve their skills and stay informed.


The journey did not end with the young participants pitching their ideas. After the Inala Innovation Challenge, the team behind Farm Link was provided with mentorship from industry professionals, including experienced web developers. This initiative was not only focused on enhancing the app but also aimed at equipping the young innovators with broader knowledge and practical skills that could benefit them in future ventures.
To ensure the platform’s relevance and usability, the Farm Link team conducted field surveys with local urban farmers. This participatory approach fostered a sense of ownership among the farmers by involving them from the early stages of development. The feedback collected helped the team assess the platform’s effectiveness, determine necessary features, and identify aspects that needed refinement or removal ultimately shaping a solution that meets the real needs of its users.


Most of the respondents were elderly individuals who primarily associated being online with using WhatsApp, rather than broader internet activities. This highlights a clear gap in digital literacy that should be carefully addressed in the website’s design and onboarding process. Despite some concerns about payment methods, the farmers were enthusiastic about the proposed features and expressed a strong desire to see the website developed. We eagerly anticipate the launch of the platform and hope it will not only benefit the farming community but also inspire other young people to innovate and create positive change.

